Brand with a Heart uses only the crème de la crème of awesomely effective natural and plant based ingredients that infuse tresses with a major dose of nourishing goodness that lasts beyond the wash. Formulated with M+, a signature cocktail of potent antioxidants, fortifying proteins and restorative extracts that nourish hair from the inside-out to combat and protect from environmental, chemical and styling damage. Brand with a Heart believes that great hair starts with the ingredients that fuel it from the inside. Blending nature + science to achieve thicker, fuller, healthier hair & scalp. BWAH is an inside-out approach to hair care —because feeding your hair has never looked so good.